Video Production
The Star, TX

The Star Video Production

Why Brands in The Star
Choose Us

The Star in Frisco is one of the most ambitious sports and entertainment developments in the United States — a 91-acre mixed-use campus anchored by the Dallas Cowboys World Headquarters and the Ford Center, a 12,000-seat multi-use indoor stadium that hosts everything from Cowboys training camp practices to high school football championships, concerts, corporate events, and community gatherings. Surrounding the Ford Center and the Cowboys' practice facilities are Class A office towers, the Omni Frisco Hotel, Varsity Tavern, the Cowboys Fit gym, retail destinations, and a growing roster of restaurants and entertainment concepts that have made The Star the social and commercial center of gravity for Frisco and the broader North Dallas corridor. Video production at The Star demands a team that understands the energy of sports and entertainment content while delivering the polish required by the corporate and hospitality brands that share this campus. KillaFramez Media brings both — we have the technical chops to capture fast-moving action on the practice fields, the creative vision to produce brand films that leverage the iconic architecture and energy of The Star campus, and the corporate production experience to create polished content for the office tenants and hospitality brands that operate here. The Star is a visual playground for video production — the Ford Center's massive LED walls, the Cowboys branding elements throughout the campus, the Tostitos Championship Plaza where fans gather on game weekends, the sleek interiors of the Omni Frisco Hotel, and the bustling restaurant patios along Cowboys Way all provide production-ready backdrops that elevate any brand's visual identity. We have filmed at The Star for sports brands, fitness companies, corporate clients, restaurants, and event producers, and we understand how to harness the energy of this campus to create content that resonates with audiences who associate The Star with excellence, ambition, and world-class entertainment. Frisco is the fastest-growing city in the DFW metroplex, and The Star is its flagship destination. Brands that operate here — or brands that want to associate themselves with the energy and prestige of this campus — need video content that matches the scale and ambition of the development itself.

The Star is a production environment with unique logistics — event schedules that can restrict campus access, Cowboys team activities that affect parking and foot traffic patterns, and venue-specific filming policies that vary depending on whether you are shooting in the Ford Center, the hotel, the office towers, or the outdoor plazas. We have filmed at The Star enough times to have all of these variables mapped out before we arrive on set. We know which parking structures have the easiest equipment load-in access, which outdoor locations offer the best angles of the Ford Center and the campus architecture, and when to schedule shoots to avoid conflicts with Cowboys events and training sessions. Video production at The Star is at its best when the crew treats it like what it is — a high-profile, multi-use campus where production quality and professionalism are expected at every turn. Our team arrives prepared, operates efficiently, and treats every interaction with campus staff, venue managers, and fellow tenants with the same professionalism our clients expect from us on camera. Being local to the DFW metroplex means we can respond quickly to production opportunities at The Star — a pop-up event, a game-day activation, a corporate announcement that needs same-week video support. We are twenty minutes from the campus, which means we can mobilize fast, conduct pre-production meetings at your Star office or the hotel lobby, and deliver edit reviews on a timeline that works for your team. For brands at The Star competing for attention in one of the most dynamic entertainment districts in Texas, that local responsiveness is a genuine competitive advantage.